Agency focused on planning the digital strategy across 12+ markets focusing on three pillars:
1. Adsense conceptualized, designed and developed a show
for Ramadan with a weekly Cars draw.
2. Leveraging the concept of Gamification, users had to interact in
a micro-website, watch an intro and play a game in order to participate
to the draw
3. Lucky winners were announced on a weekly base through a Live Show
that received thousands of views and interactions.
4. KPIs exceeded expectations: 266% higher than benchmark, helping
MG enhance its brand equity across GCC. 11.6 Million People saw the live
show in total.
ramadan cars show concept and design
MG is a British Heritage car brand recently acquired by Chinese Giant SAIC. MG was looking to increase the brand awareness in the Region along with generating engagements in the Holy Month of Ramadan.
- Families/First Time Drivers
- Lifestyle Passionate
- Social Media Enthusiasts
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